Advertising and Public Relations: The Dynamic Duo in Your Marketing Mix

When
June 28, 2023
12:00 PM - 1:00 PM
Location
ZOOM

Registration

1. NJ Ad Club Members - Free
2. Non-Member Professional – $10.00
3. Student – $5.00

Registration is closed

Advertising and Public Relations: The Dynamic Duo in Your Marketing Mix

Join the NJ Ad Club and Andrea Pass (Owner/Andrea Pass PR) for an insightful webinar exploring the essential relationship between advertising and public relations. Discover how integrating these two powerful strategies can enhance your marketing efforts and maximize brand impact.

In this webinar, we will focus on the significance of public relations in every business and provide simple steps to kickstart your media outreach efforts.

Public relations plays a crucial role in managing and disseminating information to the public, ultimately shaping public perception and driving business success through earned media coverage.

Key Takeaways:

Understanding and implementing public relations: Learn how to leverage PR strategies to increase brand awareness and establish thought leadership, regardless of your celebrity status.
Crafting a powerful message: Discover the essential elements to include in interviews and media interactions to ensure optimum brand growth and resonate with your target audience.
Embracing public relations outreach: Take action today and explore the steps to initiate effective media outreach campaigns, positioning your business for long-term success.

Don't miss this opportunity to gain valuable insights into the world of advertising and public relations. Register now to secure your spot and unlock the potential of this dynamic duo in your marketing mix.

About the presenter:

Andrea Pass creates and implements public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations (www.AndreaPassPR.com) has an expertise in national, regional and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.

Andrea Pass serves on the Board of Directors of the non-profit United Inventors Association (UIA) and Workshop Council Chair for The Performance-Driven Marketing Institute (PDMI)/. She is a member of the National Association of Women Business Owners (NAWBO) and has created the webinar series “Resonate to Revenue.” Pass is also the Founder of Access Success Networking. She is a frequent guest speaker at events as well as on podcasts.